Your privacy is important to us. To better protect your privacy we provide this notice explaining our on-line information practices about the way your information is used and collected.

Please be advised that the practices described in this Privacy Policy apply only to information gathered through this Web Site and, where applicable, through our Customer Service Department in connection with the operation of this Web Site, and do not necessarily reflect our practices with respect to information gathered through other Web Sites that we operate or through other off-line means. If you have any questions or concerns regarding this Privacy Policy, you should contact Customer Service Department as indicated below.

General Browsing gathers navigational information about where visitors go to on our Web Site and information about the technical efficiencies of our Web Site and services (i.e. the time it takes to connect to our Web Site or to download pages).  We also use "cookies" to collect product and purchase information from the pages you access or visit. This information may be combined with other identifiable personal information. Cookies are bits of information that are automatically stored on your computer. Cookies do not contain any personally identifiable information such as your name, address or any financial information.

Information we collect and store

We collect and store information that you enter into this Web Site or that you voluntarily provide to the Tru Luxe Customer Service Department. For example, when you open an account or place an order, we collect and store some or all of the following personally identifiable information that you provide: name, billing address, shipping address, email address, and telephone number. This information is used to provide the products and services that you have ordered or requested, to process and ship orders, to send order and shipping confirmations, and to provide customer service. This information also may be used for our own marketing and internal business purposes, and to contact you about sales, special offers and new site features, unless you have affirmatively opted not to receive promotional communications in connection with this Web Site.

We do not sell, rent, or trade your e-mail address to unaffiliated third parties.

Our policy regarding children

This Web Site is not intended or directed to anyone under the age of 13. We do not sell or ship any items ordered through this Web Site directly to anyone who we know to be under the age of 13, nor do we collect any personal information from anyone who we know to be under the age of 13. If you are under the age of 13, you should use this Web Site only with the involvement of a parent or guardian and should not submit any personal information to us. Visitors between the ages of 13 and 18 must obtain permission from their parents or guardians before using this Web Site.

Information Sharing 

We do not share with others, or sell or license to others, any personally identifiable information that you provide to us through this Web Site or through our Customer Service Department, except with your consent or as described in this Privacy Policy.

We engage third parties to perform services in connection with the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction. We provide personally identifiable information to these third parties, but we authorize them to use this information only in connection with the services they perform.

We may release personally identifiable information if we believe in good faith that: the law or legal process requires it; we have received a valid administrative request from a law enforcement agency; or such release is necessary to protect the rights, property or safety of Tru Luxe or any of our respective affiliates, business partners, customers or others.

We may share non-personally identifiable information with our marketing partners, advertisers and others from time to time. Examples of such non-personally identifiable information include the number of users who visited this Web Site during a specific time period or purchased a specific product through this Web Site. This information generally is shared in an aggregated form. We will also share the information with all other sister companies of Tru Luxe.

Keeping your information safe and secure 

We use various security measures, including Secure Socket Layer (SSL) encryption technology, to protect personal information that we collect. If you place an order through this Web Site, you will be asked to set up an account and provide an email address and password. You must provide an appropriate email address and password in order to access account information. In order to help protect your personally identifiable information further, you should be careful about providing your password to others. If you wish to cancel a password, or if you become aware of any loss, theft or unauthorized use of a password, please contact our Customer Service Department.

Access, Correct and Update Personal Information 

You can access, correct and update certain personal information that you have provided to us by clicking on "Update Account" within the "My Account" area of this Web site.

Promotional Communication – opt out

You will have an opportunity to change these selections by clicking on an "unsubscribe" hyperlink contained in promotional emails we send you. Additionally, you may contact Tru Luxe Customer Service Department at 800.899.9980 or write to us at:

Tru Luxe, 10367 Brockwood Rd., Dallas, TX 75238-1656

Please note that any request to be removed from such mailing lists may take up to one (1) week to become effective. Even if you are removed from any such list, if you order online, we will send you an email confirming your order and may need to contact you by phone, email, or regular mail if we have questions about your order.

Changes to our Privacy Policy 

If we make any material changes to this Privacy Policy, we will post a notice on this Web site notifying users of the changes. In some cases, we also may send an email notifying users of the changes. You should check this Web Site periodically to see if any recent changes to this Privacy Policy have occurred.